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Branding Innovation

Smith Lumen is a leading independent creative agency based in the heart of Milan’s design district. Over the past decade we have completed almost 4,000 projects for over 350 brands in 25 countries for clients that range from small startups to multinationals. We specialize in helping companies develop and transform brands to build long lasting relationships with their consumers. What makes us different is our cultural diversity and the passion for what we do.

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Works

Cinzano 1757 Gruppo Campari - Argentina / Italy
Mukki Mukki - Italy
Dobrá Voda Mattoni - Czech Republic
Bag theatre 38 10 x cm Calm keep the Size our An with reuseable tote bag Gym Tote play range Be Dramatic from wording Don't unique Drama Green Ch Shopping litres or Birthday 42 Beach 7 original qy6t1T
Eudora Prélude Grupo Boticario - Brazil
Henkell Trocken Henkell & Söhnlein - Germany
Kinder Ferrero - Italy
Zacapa Ron Zacapa -International
Johnnie Walker Diageo - Italy
Dixan Henkel - Italy
Ferrarelle Natia Ferrarelle - Italy
Redd's Mojito SABMiller - Romania
Ouzo 12 Gruppo Campari - Germany
Buitoni Nestlè - Italy
Excelent 11° SAB Miller - Czech Republic
Prelius Volpaia - Italy

People

Drew Smith

Founder - Creative Director

An award winning designer and an expert in consumer brand management, NPD and packaging design with over twenty years of experience. Canadian by birth, he has been the Creative Director of several leading international consultancies and is a graduate of Art Center College of Design and Sheridan College, School of Visual Arts.

Matteo Leonti

Client Services Director

Criney Insalata

Managing Director London

Lorenzo Giuliani

Financial Manager

Gianluca Invernizzi

Creative Director

Matteo Annacondia

Production Director
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Services

We’d love to hear from you…

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